Microsoft President Brad Smith writes in the company blog: "Advanced technology no longer stands apart from society; it is becoming deeply infused in our personal and professional lives. This means the potential uses of facial recognition are myriad.
Some emerging uses are both positive and potentially even profound. But other potential applications are more sobering. Imagine a government tracking everywhere you walked over the past month without your permission or knowledge. Imagine a database of everyone who attended a political rally that constitutes the very essence of free speech. Imagine the stores of a shopping mall using facial recognition to share information with each other about each shelf that you browse and product you buy, without asking you first.
Perhaps as much as any advance, facial recognition raises a critical question: what role do we want this type of technology to play in everyday society?
This in fact is what we believe is needed today – a government initiative to regulate the proper use of facial recognition technology, informed first by a bipartisan and expert commission."
